Google is nowhere done growing. Neither was Skynet in 2029 when it sent back the Terminator. Much like the number of zeros the number googol has, Google’s abilities run into hundreds. At this point, it’s passed pandemic proportions and moved into worldwide contagion. Much like with Apple products, you can completely Google yourself out. Chromium powered laptops, Andriod phones and tablets are a techie’s open source dream. Recently, tech companies have begun to press the power of wireless internet. Apple discontinued Ethernet ports in their new MacBook Pros and Chrome Books’ OS Chromium relies heavily on the internet to power and store your information.
The next step for Google is only natural: make internet better. Google’s next great, multi-million, multi-year venture is called Google Fiber. Fiber is going to be doing what so far only Verizon Quantum has attempted to do, for quite a bit of cash. Verizon services can offer you up to 300 Mbps speeds (2.2 min to download an HD movie) for 89.99 per month, and so far no major cable companies can compete. That is until Google came in with its Wal-Mart sized competition. Google is trying to do to basic home internet what Wal-Mart did to retail store prices.
Fiber offers a wide range of pricing from 0$ per month (that’s no typo) to 120$ for TV and high speed internet. For every business owner and tech nerd with at least three devices, this is a dream come true. And the three people whom I have pointed in the direction of Fiber have gotten excited all over for the mere prospect.
Cons: Getting closer to the possibility of having Skynet cyborg overlords. But seriously, let’s clarify some information. In order to use the free internet, a person needs to be part of the set up installation process that costs a 10$ when Fiber makes it to your city and a 300$ installation fee or 25$ a month, after which your internet is maintained at no cost. On all the other plans the installation fee is waived. Will there be another catch? Possibly, in this case the large corporation will not be seeking to suck money from us, but something far more valuable—our consumer habits.
For your business, Google Fiber is an excellent prospect. Just consider the value of the product you could be receiving! For the time being, Fiber is not available for businesses even in Kansas City, as Google is keeping it residential during development.
It’s also important to note that several important addendums may need to take place before Fiber comes to your town, not to mention, your business. First, Fiber just launched in Kansas City in July. And the first tests have not brought the best results. Just as well, after initial testing, Google could realize the true cost of maintaining a 1Gbps speed and charge a lot more. Still, Google’s idea is truly noble: make internet a must have easy access tool for everyone and raise the bar in speed while they are doing it. Perhaps just seeing the competition heat up with make cable companies reconsider their current rates.